3 Reasons Not to Use a Personal Email for Business
A personal email address and strong, successful branding—it’s a case of oil and water. They never mix. It’s something we’ve encountered a lot lately. Several of our new website clients have utilized a personal email address for years. A lot of them have been in business for decades and they’ve been stuck in old, outdated ways. We’ve guided them in the right direction.
Now that they’re updating their branding with Pesola Media Group, each of them has transitioned to company email addresses. This is how it should be. Here’s our advice: your email should match your website domain. It’s as simple as that. When you use personal email addresses, it ultimately devalues your brand and gives clients the wrong idea about your business. Does your company still use personal email addresses?
Here are three reasons why you shouldn’t use a personal email address for business:
Don’t worry. You’re not the only one with a dumb email address. We’ve seen tons of them. It’s kind of the nature of the game. Personal email addresses tend to be, exactly that—personal. They include your interests, a nickname or some type of overused inspirational mantra.
Let’s just get it out of the way. How are your clients supposed to take you seriously with an email like livelaughlove7 @gmail.com? Simply put, they’re not going to.
First of all, nobody likes cliché quotes. Second of all, which business are you affiliated with? Nobody knows. This is a huge issue. In many cases, an email is your first impression to prospective clients. More than likely, your personal email will end up in their spam folder. Your personal email address doesn’t connect you to a company or a profession.
Using a personal email to conduct business just seems a little scammy. At the end of the day, people want to do spend money with a credible business. They don’t want to get ripped off. They don’t want to get a virus from opening your email. They want to know that you’re a part of a professional organization who has other happy clients. No one wants to do business with livelaughlove7 @gmail.com.
What about security?
Here’s the problem. Using personal emails inevitably puts your clients at risk. We’ve all heard about the Hillary Clinton email controversy that arose during her 2016 presidential campaign. Instead of using her government-sanctioned email address, she used a personal account to conduct official business. No matter what your political view is, we can all agree that there’s a reason why government organizations and businesses provide internal email addresses. Again, political views aside, we understand the security concern.
Let’s think about it for a second. You don’t own your employees’ personal emails, even if they access the account from company devices. They do not belong to the company. On the other hand, company emails mean company property. You own all of the messages and can access them at any time.
A lot of confidential details are discussed in emails. Your clients might send an email about passwords, account details or even billing information. Whether you like it or not, when your employees use a personal email address, they have access to this information anytime, anywhere.
Employees come and go; it’s just a fact of life. If they’ve used a personal email to conduct business, those messages leave with that individual. Whether they leave the company on good terms or bad, they still have access to your clients’ information. Those messages are beyond your control. Any relevant information from those messages is out the window.
Depending on your industry, your company may require certain email encryption processes. For example, medical centers are held to different standards than retail stores. They encrypt private medical documents and waivers to keep their patients safe. Encryption doesn’t come standard with personal email accounts. Nevertheless, you don’t want this information to fall into the wrong hands.
Where’s your brand recognition?
Your brand is one of your company’s strongest assets. It’s how consumers identify you and visually differentiate you from your competition. This helps define your company’s culture and allows clients to visualize what you’re truly about. Having a clear and concise brand ultimately displays that your business is modern and qualified to get the job done.
Brand recognition encompasses everything from customer service tactics, tone in your written pieces and the visual details of your business. Strong branding is essential when it comes to emailing clients. This is a place where everything comes together—your logo, verbiage, colors and fonts.
It all starts with a company email address. It shows that you’re an experienced professional. A company email demonstrates that you take pride in your work and you want to be associated with your business. In other words, don’t degrade your own brand with a personal email address. Personal email addresses disconnect you from the important parts of your company branding.
Weak branding sends the exact opposite message. Let’s consider this scenario. When you see a company with a weak brand, what goes through your head? Perhaps they’re unorganized or outdated. Maybe they’re just starting out and unexperienced. Regardless, they don’t appear as capable as companies with solid branding.
Other Things to Consider
- Your company may need a way to archive emails. When each employee uses a personal email, this task becomes nearly impossible.
- Even if you have a personal email that seems professional (like some variation of your first and last name), we’d like to remind you that it’s not.
- Using a Hotmail, Yahoo or AOL email address dates you. Clients want to work with modern thinkers, not with people who are stuck in the past. Don’t even get us started on NetZero or Juno.